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SEO vs Adwords

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SEO vs Adwords

I have been asked innumerable times to agree more if Google Adwords or SEO, because apparently in both cases appear in the first results of the search engines and your company is seen for who seeks the products.

First is necessary to know that when Google Adwords is contracted, you are hiring the PPC system, Pay Per Click, you pay via auction for every click that the person makes on your advertising.

In the case of SEO, you do not pay for each click that is made on the link that has been generated to position a website among the top places of Google, or other search engines.

It must be taken into account that a high percentage of the people who are looking for, are only getting information, that is, they are not ready to buy.

Then, it should be considered that in every Marketing Plan, you are likely to have an allocated budget for Online Marketing, so you need to make the best possible use of that budget.

Adwords for Placing a Web Page

Adwords campaigns do not position a web page only show it in the results as long as its capital reaches or someone displaces it by paying more.

SEO to Positioning a Web

If you apply a SEO strategy, in the medium term, and perhaps in the short term, the website will appear among the top places of Google and generate traffic to the business that has positioned.

SEO (Search Engine Optimization) is a strategy with a certain degree of complexity, because it depends on several factors, including good programming, clean code and well structured, other factors are all activities outside the site programming and that Point to the same.

All these strategies must be of the White Hat type and not Black Hat, because the latter uses certain tricks to do it in less time, but with techniques penalized by the search engines and runs the risk of even being eliminated from the results, so there are Be careful.

The good thing about positioning a website using SEO strategies is that once you reach the top positions of Google, you should not pay for every click that is made on your link, ie if your potential market, for example, has 4,500 visits Per month, the 4,500 could click on your link and you would not have to pay a penny to anyone for it.

Another point in favor of Web Positioning is that when you achieve a "position of privilege", it can be maintained in the long term if you keep updating and maintaining your SEO Strategy. And not only for long term but for a constant period, that is to say no matter what time or day they look for your company, it will appear, which is not the case with Adwords.

Google adwords campaigns are not meant to position a website, on the contrary; As I mentioned before, do not position it, make it visible at certain times, for a certain time, according to the budget you have assigned and the competition that exists.

There are several ways to use Google Adwords in PPC campaigns, the most used is where you define a daily budget to pay for your clicks. That is, assuming you have a budget available for $ 50 a day and you offer to pay for every $ 5 click, that would give you a maximum total of 10 clicks a day, which as I mentioned earlier will not necessarily leave you an income, Which seeks general information. After that, Google removes you from visibility, that is, disappear from the results; Do not drop positions or change, you simply do not exist when your budget is over.

The second form that can be used with Google adwords is to leave the daily budget open, that is, you offer a value per click, for example $ 1, and do not limit the maximum number per day you can receive, so if 3000 Clicks on your ad during the day will charge you $ 3000 for that day. You will never leave the results section, but your investment will grow significantly, you lose control of your budget.

The good thing about this type of advertising is that it gives you immediate visibility, does not require waiting times, you just have to prepare your ad, select the words for which you want your ad to appear, you pay and you're ready.

The bad thing about this type of advertising is that 86% of Internet users prefer organic or natural results, that is, they despise Adwords.

In short, SEO gives you more certainty, better management of your budget, embrace more market because you continuously appear and you can grow with a strategy of DtPs (Progressive Digital Traffic System) and therefore a much higher ROI.



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About Alta Multimedia


Altamultimedia is now in Florida, in the metropolitan area of Fort Lauderdale, Miami and West Palm Beach focusing in Web design, Web Development and Search Engine Optimization (SEO). For the last twenty years we have helped our customers increase their sales by improving their visibility on the internet with effective promotions and reliable web based solutions.

Our website design team is fully bilingual in English and Spanish, and they will work with you to make sure your website will connect you and your customers in the most efficient and comprehensive way.

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As your market segment has specific needs to be solved, differently from others, our team has studied it and know the way you can better reach your goals through Website design and the best SEO practices, which help to get more visitors and leads.

Discover here how your business, profession or hobby, can take advantage of the Internet Tools we have for you.

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We provide our customers with the following services:

  • Webpage Development
  • Website Design and Redesign
  • Hosting
  • SEO in Miami
  • Miami SEO Marketing
  • Pembroke Pines SEO
  • Internet Marketing Miami
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing
  • Content Management Systems
  • eCommerce Solutions
  • Website Analysis
  • Website Update and Maintenance
  • Internet Marketing for lawyers
  • Online Marketing Miami
  • Miami Internet Marketing
  • Web Marketing Miami
  • Miami Online Marketing
  • Miami WEB Design
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Market we serve



In southeast Florida, we provide Web Solutions to the areas of West Palm Beach, Boynton Beach, Boca Raton, Wellington.

All Broward County including Deerfield Beach, Pompano Beach, Fort Lauderdale, Coral Springs, Parkland, Sunrise, Plantation, Weston, Pembroke Pines, Hollywood, and Miramar.

We also serve the Miami Dade area including, Miami Lakes, Hialeah, Miami Gardens, Doral, Medley, North Miami Beach, Aventura, Sunny Isles, Bal Harbor, Miami Beach, Coconut Grove, Coral Gables and Kendall.

We will also design Websites for companies trying to reach prospects coming to South Florida from Latin America and the Caribbean.

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We are committed to provide our customers with the best online marketing solutions. We will achieve our commitment by listening to our customers' needs and assist them in improving their business through Prompt Response, Dynamic and Up to Date use of the available technology.

We will assist our customers in reaching their goals by increasing their web visibility to generate more leads.

Our SEO experience includes website design and redesign with proper multimedia features and relevant content to maximize visitor experience. Furthermore, we as Webmasters, use the best tools to measure the performance and health of your site.

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Interesting Facts

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Social Media Marketing

Social Media Marketing is the process of reaching potential users and customers by increasing traffic and web visibility through social media sites such as Facebook, Tweeter, LinkedIn, Pinterest, etc. It expands your online relationships.

If your marketing strategy is not considering Social Media as a tool to increase your Web Presence,  your strategy is missing an important part on how to reach a larger number of potential users and customers.

Social Media Marketing is also an integral part of any Search Engine Marketing  Project. Social Media Marketing also provides you with promotional tools that will maximize your specific target reach allowing you be closer to the users and customers you are looking for.


Search Engine Optimization or Search Engine Optimization of a website. What looks like a simple definition ends up being a series of actions, tasks and relationships professionals with different profiles within the online marketing.

First of all, different from SEM (Search Engine Marketing) which is the continued payment for position in some search engines of your choice (google adwords PPC "Pay Per Click"), SEO is organic or natural positioning of a website all seekers of the world, involves the creation of content within the same web pages to appear in search engine results, specialized format programming codes of each sheet within the web pages so that search engine spiders identify content correctly, and secondly links or backlinks to your website is a basic factor in SEO, all we have a link to the website of the client has to do with SEO. The contents have links, social networks have links in Twitter are links to YouTube videos have links so that have pages optimized for SEO, includes everything that goes into a search engine (either maps, photos, twitter, facebook , youtube, etc). although not all have the same weigh.

SEO benefits, among other things are properly reflect the image and capabilities of your business on its website, take it to a higher level than your competition on the Internet, thereby achieving business relationships generate much more efficient and productive, earning him the market, revolutionizing the way we do business.

Web Pages SEO and DtPs to grow steadily and reliably

Web Pages SEO and DtPs to grow steadily and reliably

Digital Marketing Services

Our Customers and Friends

The wide range of services offered by AltaMultimedia gives our customers the competitive advantage over their competitors by achieving clear and concrete results in the medium and long term, as we have done with:


Improve the visibility of your website,  drive more traffic, increase your sales. Online Marketing, SEO, Link Building, Indexing, Google Results, searche engine optimization

Online Marketing Consulting in Fort Lauderdale Miami Florida US

Consulting on topics such as: SEO Miami, Miami SEO, SEO in Miami, Miami Internet Marketing, internet marketing Miami, Pembroke Pines SEO, SEO Pembroke Pines, Miami SEO Marketing, north Miami seo, search engine optimization fort lauderdale, fort lauderdale search engine, optimization, seo miami fl, seo miami florida, seo marketing Miami, west miami seo, alta multimedia, miami seo Company, search engine optimization Miami, miami web marketing, servicio de seo en Miami, miami search engine optimization, seo miami dade seo latin america, search engine optimization north miami beach, servicio de seo en florida, seo fort lauderdale, miami lakes seo, pembroke pines search engine optimization Company, seo pembroke pines florida, professional seo services north miami beach, miami gardens seo, organic seo consultants broward, south miami seo, search engine optimization companies north miami beach, seo miami south beach, servicio de seo en doral, aventura search engine optimization Company, coral gables search engine optimization Company, miami web design marketing service seo Miami, north miami beach search engine optimization Company, miami seo services, search engine marketing Miami, coral gables seo, páginas web en Miami, seo Miramar, south beach seo, west palm beach search engine optimization, seo, miami, search engine optimization west palm beach, optimization services pembroke pines florida, seo miami beach, seo services pembroke pines florida, seo local web miami, web design pembroke pines florida, internet marketing Company, south florida local search engine optimization, miami beach search engine optimization Company, seo south beach, search engine optimization lauderdale, restaurants seo, fort lauderdale seo, seo service miami, miami seo specialist, seo west palm beach, marketing miami, seo services in miami.

We do not just do things, but the things we do are productive and profitable for your company. AltaMultimedia is a web consulting company in Miami which has more than 25 years in the market. Our job will be to support you in your digital marketing process and achieve together tangible results that will increase and improve the results obtained through the digital medium. Increasing clicks, prospecting and sales.


WEB Design SEO and DtPs by AltaMultimedia WEB Design SEO and DtPs by AltaMultimedia